At one time, it was widely believed in RuNet that counters are one of the most powerful tools for site promotion. More precisely, not the counters themselves, but the ratings built on their testimony. Webmasters lost a lot of time registering their offspring in a variety of rankings, resulting in truly unique pages like alox.narod.ru. Fortunately, this fad has gone out of fashion. Counters in the minds of webmasters have become what they always were in reality: statistics collectors, no more, but no less. Continue reading
To get the maximum benefit from the site, you need to realize that it is, first of all, an important marketing tool. He should help the company to solve those tasks that are most relevant to it at the moment. It can be attracting customers, strengthening their loyalty, increasing profits and much more.
Naturally, the company’s marketing objectives, its approaches to their solution may vary. The site must adapt to new business needs. For this, its appearance and code can be changed. Continue reading