What is website marketing? In 99% of cases, the first thing that comes to mind is SEM, that is, search marketing, largely due to the similarity of terms. However, this logic often leads to a misunderstanding of things.
The site owner firmly believes that without search engines his business will die, and only SEO- “experts” will be able to help avoid this evil fate. In addition, all around say that the success of a business on the Web for LONG time depends on search engines. Continue reading
To get the maximum benefit from the site, you need to realize that it is, first of all, an important marketing tool. He should help the company to solve those tasks that are most relevant to it at the moment. It can be attracting customers, strengthening their loyalty, increasing profits and much more.
Naturally, the company’s marketing objectives, its approaches to their solution may vary. The site must adapt to new business needs. For this, its appearance and code can be changed. Continue reading