How to promote a website for free
Perhaps, without exception, novice webmasters, before creating a site, first think about its promotion. After all, there is a stereotype that it is necessary to invest money to promote an Internet resource, and people are somewhat afraid of such a course of things. However, this stereotype is deceptive. Website promoters do not do what you could not do yourself. It all comes down to the time frame and the cost of this time.
If you have it, then go for it. For any Internet resource you need an SEO-optimizer, in view of the development of the site, its fullness, and someone has to optimize it? Therefore, knowledge of the issues of optimization and promotion webmaster come in handy.
You should always start with the internal optimization of the website, after the external and already win positions in search engines. There is no need to immediately register the site in all search engines of the world, first optimize the headers, content, meta-data in accordance with the key phrases that are suitable for your website. Keywords can be viewed in the Yandex service, at wordstat.yandex.ru. Suppose you have a movie resource, you write the phrase “cinema portal” and see the number of requests for this word, if there are a lot of them, the phrase is highly competitive. However, you should start with simpler words, because for such (popular) phrases you have little shine, but after winning positions on uncompetitive phrases, it is worth moving on to more competitive ones.
The first step is to optimize the page headers (all without exception), depending on the content. Use different keywords in headings and descriptions, but so that sane sentences are obtained. Do you make a website for people, not for robots? Regarding articles. If there are images in them, then you need to assign an alt tag to them, where you should also write keywords. Meta-data, in particular, a meta-description is a weighty thing, since it is from there that search engines take information. The meta description can be viewed in search results, it is located immediately under the title of any site. Therefore, it is necessary to make a description correctly, select the main thing from the article (its essence), but do not write a lot.
Once you are done with the internals of the site, you should go to the outside and proceed with registration in search engines and directories. Be sure to have a couple of blogs for the site to relay your material, as well as a vkontakte group and other social networks like Odnoklassniki. This will contribute to faster page indexing. In addition, you will get a couple of direct links and this will affect the TIC. A lot of people should know about your website, so try to keep links to the article in different VKontakte groups, but it’s better that the groups are similar in topic, and you should not look like a spam bot.
Maximum naturalness is your trump card. Take the same TIC, Yandex likes, when links to your site appear naturally, and not artificial, so they try to throw out sites that resort to black promotion methods. For example, if you registered in 10,000 directories per day or spammed on blogs. Be natural in the promotion and you will succeed.