How to open an online store
When opening a business on the Internet, you need to figure out which points you need to focus on first, and which ones should be considered secondary in importance.
Many sellers, opening an online store, focus on design. They intend to spend on this significant part of the project budget. In this case, you need to contact the professionals.
If sellers pursue another goal – to sell something faster through the network, the question of design should be postponed until the level of sales will provide an opportunity to allocate the necessary funds for design development.
Selling your goods is not design! For starters, you can restrict simple design. It should be convenient and understandable for the client so that he would have no difficulty in applying for the purchase of the product. However, this advice should not be understood as a rejection of good design. On the contrary, it must be thought out.
Next tip: you need to be open to the buyer. Many entrepreneurs, starting a business on the Internet, do not publish their contact information, but in vain. The presence on the site of the phone gives a certain guarantee that the store is real, and not fake. The buyer must be sure that, if necessary, he will be able to contact the store operator.
A special role is played by the ease of order execution. The button “add to cart” must be placed next to each product, otherwise the buyer will think that it is not for sale, which means the loss of part of the profits. At this point, the buyer should not be distracted by any advertising banners, offers of discounts, otherwise the buyer, following the links, may eventually forget that he wanted to buy something.
A good online store should immediately respond to customer orders. Otherwise, he risks losing a client who, without waiting for the first few minutes of an answer, will simply acquire the goods he needs elsewhere.
As for the price, the low cost of the goods is not the only factor encouraging the buyer to make a purchase in the online store. The main thing here is the client’s confidence that he will receive in a timely manner those goods that are published on the website, in a short time, safe and sound.
And finally: try to always look at your online store through the eyes of the buyer. Honestly answer yourself the question: “Would I want to buy something in this online store, seeing it for the first time?” If you answered “yes”, it means everything is in order and you are on the way to success.