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Runet: portrait in & nb p; Rax-interior

At one time, it was widely believed in RuNet that counters are one of the most powerful tools for site promotion. More precisely, not the counters themselves, but the ratings built on their testimony. Webmasters lost a lot of time registering their offspring in a variety of rankings, resulting in truly unique pages like alox.narod.ru. Fortunately, this fad has gone out of fashion. Counters in the minds of webmasters have become what they always were in reality: statistics collectors, no more, but no less.

Therefore, the choice of a suitable counter for your site depends only on the convenience and functionality of the service, and there is no practical need to install dozens of number buttons on your pages. After such, frankly, fundamental changes in the mass consciousness, many rating counters simply died out of uselessness. Only a few remained, really demanded by webmasters due to the diversity of their statistical reports. Accordingly, the code of each such counter is installed on tens of thousands of sites. And this implies another, auxiliary counter function: the collection of global statistics.
On the one hand, the counter collects aggregate data on the attendance of the entire set of pages on which it is installed. On the other hand, the counter collects aggregated data about users who downloaded its code into their browsers. And the more sites are “equipped” with a counter, the more loyal the “group” portrait of Runet and his audience will be. And this portrait is very, very interesting.

In addition to Rax, global statistics in one or another volume are offered by Rambler, SpyLOG, HotLog and other counters. Some companies that support statistical services give the collected global statistics, in whole or in part, to public access. Let’s examine the main characteristics of the Runet, based on the data collected by the Rax counter. These data are open to all interested, and presented in the form of a standard set of reports, but not for individual sites, but for the entire set of resources on which the Rax counter is installed. How can these statistics be considered to be comprehensive? Judge for yourself. The counter is installed on more than 20 thousand sites. Its code “works” about 25 million times a day. It is logical to assume that every Russian-speaking user at least once a month opens a page with the Rax code installed on it. However, guesses are a thankless task, it is better to operate with figures all the same. To him and turn.

The “Audience” section of the Rax global statistics contains data on the number and behavior of users that make up the Runet audience. We begin with the “Size of audience” report. The first line of the report indicates the number of unique visitors who have accessed the sites of the Runet for the last month. By the way, the concept of “unique visitor” is not identical to the word “person”, it must be kept in mind. Speaking of “unique visitor”, we should understand that this is a small text file, a cookie, which identifies not so much a user as his browser. Accordingly, the same person can be counted as “unique” twice: when he came to the Network from home and when he was surfing the Internet at work. On the other hand, some users prohibit the use of cookies on their computer. On the third hand, formatting a hard disk will result in the loss of all the cookies it has and the generation of new ones when downloading the corresponding codes (for example, the same Rax counter). In short, the counting of unique visitors is always performed with a certain error. Like any statistical calculations, however. But back to the Rax counter data.

So, the counter claims that over a month from July 25 to August 25, more than 18 million unique visitors came across it. Moreover, about 53% or about 9.5 million visitors live in Russia, says the report “Countries”. Compare this figure with data from other studies. For example, the Public Opinion Foundation believes that only 11.5 million people use the Internet in Russia. A sociological survey by VTsIOM, conducted in the summer of 2003, showed that the number of Russians using the Internet does not exceed 7 million. Three studies provide different data because they use different counting techniques. However, the combination of these data allows us to assume with a high degree of confidence that the Rax counter writes its cookie to the computers of almost all Russian-speaking Internet users.

The section “About Visitors” tells: in which countries do Russian-speaking users live, what software do they use, what are the main parameters of their monitorsWhat can the counter tell RuNet users about? For example, the fact that over 93% of them use Internet Explorer, while 98% prefer Windows as an operating system for their computer. More than 97% of users use a screen resolution of 800×600 or higher, while 65% set the display mode to 16 millimeters

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