WORKING WITH READY DESIGNERS OF SITES: ADVANTAGES AND DISADVANTAGES
So, your idea about your own business became a reality and the question arose directly about creating your own website. And then there are three possible solutions: the first is to contact the professionals who will develop the Internet project, will be engaged in the manufacture of the logo, will work with search engine optimization and further promotion of the site. The second option is the use of ready-made free site designers, of which there are a great many on the Internet. Well, the last option is to self-study html and php and writing codes. Let’s try to evaluate the advantages and disadvantages of all these options.
To begin with, the unequivocal answer to this question, of course, does not exist. The most difficult, though very interesting, way is mastering a new profession of a webmaster. To do this, you will need not only to learn how to program the site, but also to make the site yourself, incl. and the design is intuitive and visually pleasing. It is also necessary to have some skills in Photoshop and similar programs. Especially, the ability to use the program CMS (content management system). All this will require a certain time and some costs, because when using a CMS you will need to independently select and pay for the domain name as well as the services of the hosting company.
Using a ready-made designer will save both money and the time it takes to register a domain name, as well as on hosting the site. It also automatically provides a third-level domain and hosting does not require payment. But at the same time, the amount allocated for storing information is very limited, and its value must be known in advance.
Website designers usually provide the ability to create a website with a ready-made theme, more precisely, a template and with ready-made settings. It certainly simplifies the work. By and large, with the help of the designer, you can create a website in about 10 minutes.
Practically all site designers offer ready-made settings for site promotion, which include receiving traffic (this means attracting people from search engines, automatic sending of invitations, advertisements), website search promotion with automatic creation of meta tags: title and descriptions. It is also important that off-the-shelf designers can maintain a number of project directories that significantly speed up the indexing of newly created sites.
But on this, perhaps, the merits of ready-made designers end. Among the drawbacks, the main one is minimal flexibility of ready-made designers, namely, limited functionality. Using the content management system allows the programmer to modify the source code of the program, the designer usually does not allow to change his code. The appearance and structure of the site also significantly depend on the designer and, as a rule, are unchanged, as is the transfer of the site to another platform. Binding a site to its constructor allows it to work only with this constructor, and it’s not necessary to transfer a ready-to-use resource to a paid hosting service at all. Thus, when your business goes up the hill and you need to modify the site, you will have to re-create it from scratch.
Based on all this, the requirements for the individual creation of sites become clear. This is a modern and attractive design, created on the basis of the newest web technologies, with a functional and fast engine, convenient administration, which is understandable to a layman, as well as the possibility, if necessary, to supplement the site with new modifications. Work with the site usually begins with the manufacture of the logo and the development of the Internet project. And already at this stage, you can see what will be the appearance of your company on the Internet. Specialists in the study of user needs on the Internet argue that a subconscious attitude to the site itself and to what this site offers is formed in a person in the first ten seconds of visiting the site. Therefore, it is very important non-standard approach to the creation of the site, the ability to interest the consumer from the very first seconds.
An important role in the work of the site is its safety. It’s no secret that the simpler the site, the easier it is to hack. And this entails a loss of backups, possible DDoS attacks. Individually designed website allows you to set maximum protection and prevent all this. And finally, further site maintenance. There is such a joke among programmers that the site is like a tomagochi, they need to be engaged. Therefore, website promotion, its search engine optimization is a very essential part of its high-quality work. And therefore, your business. And, of course, it is better to entrust this to professionals.