REDESIGN OF THE SITE: WHAT YOU NEED TO ACHIEVE WHEN UPDATING THE SITE
The Internet is developing at a pace that sites that looked fresh and were designed professionally a couple of years ago may now be outdated. This prevents their owners from effectively managing content, and users – to receive and perceive the necessary information.
If you are faced with a similar problem, it’s time to think about upgrading the resource. Website redesign – the process includes redesigning the appearance, changing the functionality, updating the content and much more. However, before you begin to recycle the site, read this article to avoid common mistakes.
What you need to not lose your current position
The biggest risks are the owners of those sites that occupy high positions in search engines. If you mindlessly change the address of the indexed page, it will disappear from the search, since the robots will not know exactly where it is located. To prevent this and to protect yourself from other risks, it is recommended to take a few additional steps.
Redirect is a manual that is responsible for redirecting a user from one page to another. It is written in the file .htaccess, which is stored in the root directory of the site. 301th redirect indicates that the page has changed its address forever. This solves many problems for users and search engines. Even if the old URL appears in the output, the visitor will automatically be redirected to the new address when passing through it.
Optimized content on pages
If you have content optimized for search engines, make sure that it is transferred to new pages correctly. When updating the site with a change in structure, you must also make sure that the materials are placed in the relevant sections.
When moving images, it is necessary to ensure that the alternative text specified in the alt attribute is saved.
Meta tags on page
If you didn’t have meta tags before the redesign, it’s worthwhile to work on them thoroughly. For each page you need:
select keywords in the keywords tag;
create a unique description and put it in the description;
come up with unique titles and write them in tags title.
All the same needs to be done with the pages that were created during the redesign.
Changing the directory structure makes the previously created site map irrelevant. Be sure to update it to reflect the real picture. This needs to be done with maps designed for both robots and humans. So you will make navigation through the resource more convenient for all types of visitors.
There is only one problem that all the above actions cannot solve. They do not help save the number of backlinks when updating the site. Losses must be minimized, as this is one of the key factors for promotion.
The reciprocal link becomes “dead” if the address of the page to which it was sending traffic has changed. When updating only visual display, such a problem will not arise. You have to return the backlinks manually: you just need to notify the administrators of the resources on which they are located on the change of address. On bulletin boards, in catalogs and other resources in which you yourself published a link, you must make edits yourself.
SEO requirements for site redesign
Redesigning the site, one way or another, requires the participation of programmers and optimizers. They make significant changes to the code. You can get double benefit from this work if they follow the following guidelines:
Use CNC. The address of the page should explicitly state what information it contains.
Headlines. The page must contain one H1 header, as well as several H2 and H3.
Menu items. The name of the menu items should not intersect with the headers on the page.
Meta tags. Meta keywords, title and description should be filled in accordance with current guidelines and rules.
Images. Image files should be named meaningfully, and also indicate the relevant alternative text for each of them.
We also recommend that you make sure that the Robots.txt file is configured correctly, and inside there is a link to the sitemap in XML format.
Update content on the site
When the contractor gives you the results of the work, the site update is still not complete. In fact, this task should become a separate business process, so that your resource seems interesting, relevant and alive, not only for visitors, but also for search engines.
First, prepare the necessary content for all new blocks and pages. Secondly, assign those responsible for publishing news, articles, photos, portfolio updates, feedback pages and other sections of the site. And finally, thirdly, make sure that contact information and work schedule always remain relevant. All this you can do, your employee. However, most often this kind of work is given for a contract.
How much is the update site
The cost of reworking the site is calculated individually for each project. It depends not only on the number of pages that require processing, but also on the complexity of the project, the CMS used, the work required. Individual calculation allows you to determine a fair price for each application.