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Serious name, is not it? That of psychology or archeology ... In fact, I want to again touch on the psychology of perception regarding our design attempts, or more precisely,…

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WEB DESIGN – A DIRECTION THAT DOES NOT STAND ON THE PLACE

All sectors of the Internet are in constant development. The Global Network itself is not a static phenomenon, it is constantly changing. To a large extent, this is facilitated by developing technologies, as well as user needs.
Versatile design

Today, a person has not only a computer (laptop) in use, but also more compact devices with small screens: tablets, smartphones, etc. It is logical to assume that from any of them the user should be able to surf the Internet. To visit the site you need to take care of its high-quality display on any device. This requirement determines the formation of certain trends in web design.

Let’s briefly discuss some of them:

Long live the flat web design! Excess and overloading with details is clearly out of fashion. In the trend – conciseness and simplicity. The embodiment of high-quality flat design shows Windows 8 and iOS7.
Such a fashionable scrolling. Appearing in 2012, scrolling continues to successfully develop and improve. The reasons for this phenomenon are quite natural: the ease of implementation and the desire to make the design, effectively looking at the tablets. There are many variations of scrolling: horizontal, column-wise, infinite – there will be more roofing felts.
No one likes to wait. Convenience of users – that today is in the first place when creating websites. HTML5 is unusually loved by some “kretivnymi” designers who try to use its features to the maximum, while not paying attention to the fact that the site is loading for a full minute. Beauty should not be at the expense of convenience.
Effects of Micro-UX. Thoughtful “from and to” details of the interface and usability – a win-win option for those who want to distinguish the site from the crowd. Visual assessment of menus, items, transitions – all this affects the choice of users.
Texts – to write or not to write. Text content is not only informative load, but also serves as a tool for internal optimization of the resource, which has a positive effect on search engine promotion of the site as a whole. Nevertheless, on the websites of some topics, it is allowed to abandon large texts in favor of semantic pictures, videos, schemes. Here it is important not to go too far and correctly understand the preferences of the target audience, otherwise you risk losing visitors who simply do not want to watch a video or delve into the logical chain of pictures.
Minimalism in navigation is short and clear. Again, this was not without the influence of the requirements for the interface of mobile devices. In you start flipping the page down and immediately there are more and more icons, drop-down menus.
Say no to static! The monotonous background is a relic of the past. In a fashion dynamic backgrounds that have already been implemented on many sites. This direction will certainly continue to develop and popularize.
Minimum pages – maximum information. The goal is to convey to the visitor as much information as possible, while reducing the number of clicks required. Overlaying layers, expanding and moving elements all help to avoid creating extra pages on the site.
Monochrome against the brightness of the rainbow. Using shades of two colors allows you to create a pleasant for perception design, in which there are no annoying details.
Blocks and tiles. This type of layout is not a novelty, but a ubiquitous version of web design that was, is and will be.

Thus, how a person will be perceived by this or that site, largely depends on its design, because The visual aspect is no less important than the textual one. Thus, professionals working in the field of web design, always need to follow current trends and try to anticipate the preferences of the audience.

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