On the prospects for the development of web design
Trends in web design is one of the most sought-after objects of analysis. Fortunately, a variety of approaches to design, the presence of generally accepted (or, conversely, debatable) landmarks and quite bright dynamics are constantly throwing analysts with new food for thought. The Internet, especially the Russian-speaking one, is developing rapidly, and a clear understanding of current trends, which allows making predictions with a high degree of accuracy (at least in the short and medium term periods), can become a serious competitive advantage – as for enterprises involved in ensuring business processes Network, and for companies that are just starting to search the Internet for its consumer.
Much has been written and said about how the hardware of the World Wide Web affects the design of sites. This refers to the times when more than 90% of Internet users used dial-up access, and the surfing speed was determined by the characteristics of the modem, as well as the quality of the PBX and the level of workload of the telephone line. Many people remember that from the nominal 28,800 (or 3,600 on digital lines) “clean output”, determined when downloading files from servers that have a known wide channel, was in the range of 2–5 kb / s. Of course, this could not but affect the appearance of the sites of those years.
The site had to load quickly. Beautiful, but heavy design, not to mention Flash-graphics, was more likely a negative factor – visitor irritation (which, meanwhile, was a potential client or partner), caused by a significant delay in loading, could not be compensated by any visual appeal of the web resource. Thus, several traditions were formed at once, several creative approaches to the development of design, which were based on one postulate: the download should take place as quickly as possible.
However, Internet hardware is evolving. A recent study conducted by the ROMIR Monitoring agency showed that today in Moscow only 12% of Internet visitors use dial-up access! The rest have already switched to broadband systems or have become customers of local networks. Considering the fact that the ADSL service in Moscow (and indeed in many other large cities of Russia) is becoming more and more efficient and effective, and the local networks passing from the hands of small owners to the ownership of large corporations and thereby increasing the level of professional service connect everything more urban areas. 12% in Moscow, 30% in the country as a whole – the dynamics of the crowding out of traditional modem access is such that it is possible to predict with full confidence a further decline in the popularity of dial-up access.
In fact, what would be the Internet (and especially its commercial segment, and not even just commercial, but focused on the promotion of companies in general and trademarks in particular), if it were not for artificial, outdated restrictions? Or, if we talk about Moscow and other large Russian cities, perhaps the question should be raised differently – what will it be like in a few years, when the artificial restrictions disappear by themselves?
By the way, many representatives of large companies promoting popular brands in the World Wide Web have already responded to a fundamental change in the situation in the field of web design. (Probably, such speed of reactions is just an integral part of the overall success of the brand.) Many websites, whose main task is branding, have been using all modern presentation capabilities, including Flash, for the first time at full capacity. The rest of the promotional rezurursy also rapidly rebuilt, trying to stay in line with current trends. But it’s not just about them, but about the sites of all those companies who need to create a visually appealing image of their offer.
These are companies engaged in the construction or sale of real estate, websites of restaurants, and web sites of travel companies … You can list them for a long time, and most importantly, the offer should not be an elite one: a potential buyer of an ultra-expensive cottage in Gorki or Barvikha, and wishing to purchase a frame house to the country, in their choice equally depend on how good the future purchase will look. An attractive graphic presentation can tip the scales of “consumer choice” to a profitable direction, and the costs of creating a beautiful website, albeit fairly serious, are still one-time in nature and pay off after just a few sales made by them.
Thus, over the next two to three years, it is possible to predict another round of qualitative transformations among sites whose topics dictate the need for a beautiful, original design. The demand for services of truly professional designers will continue to grow, and at a certain point, when supply ceases to keep pace with demand, prices for design services will increase so that they will be available only to individual companies representing the highest segment and investing money in their online representation. more serious than the average participant in this market can afford.