Top 6 Web Design Mistakes
1. No price indications
B2C sites usually do not make this mistake, but it is present on most B2B sites, where “solutions for corporations” (enterprise solutions) are presented, so according to the descriptions it is difficult to say whether these solutions are for 100 or 100,000 users. Price is the most specific part of the information that users use to understand the essence of the commercial offer, and its absence introduces the user to the difficulty and makes it difficult to understand what your products are. We have kilometers of videotape, on which users tear their hair and ask the same question “Where is the price ?!”.
Even B2C sites often make a similar mistake, forgetting to specify prices in product listings, for example, on the categories page or in the search results. Knowing the price is the key to understanding in both situations: it allows the user to understand the differences between products and to make the right choice among similar options.
2. Inflexible search engines
Overly literal search engines reduce usability in the sense that they are not able to handle typos, plural nouns, hyphens, and other options for constructing search queries. Such search engines are especially difficult for older people, but generally harm all users.
A related problem is when the search engine ranks the results according to how many search words appear in the resource, regardless of how important each document is. It is much better if the search server is able to bring up relevant links to the top of the list. In particular, it is good for important requests – such as for example the names of a particular product.
3. Horizontal scrolling
Users hate scrolling from left to right. They still endure vertical scrolling, perhaps due to the fact that it is more common.
Web pages that require horizontal scrolling of standard 800×600 pixel windows are particularly annoying. For various reasons, many websites are optimized for a window width of 805 pixels, despite the fact that this resolution is very rare, and the additional 5 pixels do not give any gain compared to the annoying horizontal scroll bar (and the place on the screen). takes).
4. Fixed font size
Style sheets (CSS), unfortunately, gave webmasters the ability to turn off the change font size browser function, indicating a fixed font size. In about 95% of cases, the fixed font size is too small, which reduces the ease of reading for most users over 40 years.
Respect user settings and allow the user to change the font size as needed. Specify the font size in relative units – not in absolute ones.
5. Mountains of text
The wall of the text is deadly for interactive use. She is frightening. It eats up. Painful to read.
Write for online, not for printing. To draw the user into the text and make it easier to view it, use the following long-known techniques:
simple style, and
ad-free dry language (marketese)
Links are the element on which the Web is built. How users understand the operation of these elements, and correctly using browser functions to work with them, is the key in shaping their experience in the Web.
Links that do not behave as usual, destroy the understanding of how the whole system works. The link must be what it is – a simple hypertext link that replaces the current page with a new one. Users hate unexpected pop-ups. If they want the landing page to open in a new window, they can use the browser command “open in new window”, assuming, of course, that the link is not tied to any code that conflicts with the standard behavior of the browser.
Users deserve to manage their own destiny. Computers that are consistent and uniform in their work only help users. Users are then always confident that this or that tool does and how it behaves.