Color Design for WEB
Do you know that the first impression of your site is formed by the visitor during the first nine seconds of the visit? It is very important to make sure that the color scheme of the site design is in accordance with the content and the target audience of the project. You should strive to ensure that the color scheme enhances the expressiveness of the site, while not distracting and not misleading your users.
The color scheme of the page makes it possible to highlight such most important parts of the page as navigation elements, content blocks, accents, interconnections, etc. For this reason, color is an extremely important element of web site design.
For most people, color plays the role of connecting their attention to an object, or vice versa – turning off attention from it. Visitors to your site, whether they know it or not, react to colors and other visual elements on your site at an unconscious level. An intrigued (and not confused) site visitor is most likely involved in the goals of your site – whether you can find information here, have fun, or sell goods or services.
You can go to some of the most obvious ways to make sure that the color scheme is in harmony with the content of the site:
Colors express the mood and personality of your site.
The colors express the purpose of your site, its purpose, and personality (as well as the company it represents). To illustrate this, consider two retail site interface options:
Gap Online – an example of a careful selection of colors. The site uses a monochromatic blue-gray palette, which is very effective for highlighting the presented clothing and models. The colors are soft, unsaturated – and the whole Gap project looks and is perceived easily and unobtrusively. Rating: 5
While BigSmart is full of rich, vibrant, contrasting color combinations. All this colorful tinsel distracts attention from the information that it is intended to convey. All images of clothes are simply lost in the general visual noise. Rating: -2.
Colors set identity
The colors of the site and the company logo should complement each other and exist in the same palette … The site design should be designed relative to the logo so that the logo does not stick out like a sore thumb. A good example of the above is the color harmony between the Beck Interactive website and their logo. This is all the more important because in 99% of cases the logo already contains specific company colors of an organization.
The color palette must comply with the content of the site.
The content and color on the site should harmoniously complement each other. Let’s go back to Gap Online again: the colors chosen for the design do not distract from the process of obtaining information, and this also creates a friendly attractive environment.
Colors in the context of our emotional and cultural reality
Web sites that are developed for a global audience should choose colors for a design based on an understanding of their cultural and emotional meaning. Web designer should take seriously the analysis of color symbolism. For example, red is the color of fire, fire, and blood and is not associated with calmness or peace. Green hat in China signals that a man’s wife is deceiving him, but in many other regions (for example, in India), green is associated with money, prosperity and well-being. So it is advisable to inquire about the color and cultural purpose of the design.
Use white color. Use the space. You are welcome!
White in its irrelevance works as a wonderful balance between colors. If your site contains rich content (interesting texts), make your web pages as simple as possible for visual perception, leave a large amount of empty space, or free up space between the individual elements of the page.
Less is more
Limit your color palette to two or three primary colors (halftone variations) and small accents in some places. Restricted colors on the web in general and the color palette of your graphics in particular mean smaller file sizes, faster downloads and, most importantly, a more readable and attractive website … which ultimately leads to more business success. Sites like www.apple.com, www.eddiebauer.com have used a limited color space and still look distinct; even CoolHomepages mainly uses 2 colors, orange and blue.